In honor of National Sandwich Day, Subway gave people an extra sandwich for each one they bought.
On a late night concepting whim, we decided to see if anyone would reply to a Craigslist ad for a free sandwich.
Turns out people are very willing to meet up with a stranger from the Internet if free food is involved.
We filmed the meet ups and put them on national TV.
We even got quite a few phone calls
When they showed up to claim their free sub, our hidden cameras were rolling.
Agency: BBDO NY
ACDs: Nedal Ahmed, Bryan Barnes
CDs: Justin Bilicki, Matt Herr
Produced through BBDO studios