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the talk | p&g

Winner of the Emmy for Outstanding Commercial, Cannes Lions Grand Prix in Film, Campaign’s top 10 social good ads of the century.

In America, there’s a whole other “talk” parents have with their kids—the talk that Black parents have with their children to prepare them for what often awaits them when they leave home. And to make sure they make it back.

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Agency: BBDO NY
ACDs: Nedal Ahmed, Bryan Barnes
CDs: Rick Williams, Marcel Yunes
Director: Malik Vitthal / The Corner Shop
Editor: Rich Orrick / Work Editorial