Cannes Lions winner in Sports Entertainment & Cinematography, Cannes shortlist for Use of licensed / adapted music and Partnerships with Sports Talent. Most mentioned brand at US Open.
In 2018, Serena Williams returned to the court after motherhood. Many questioned if she could come back.
She had an answer for them—with a little help from Mr. LL Cool J.
We went beyond the film and turned the #ThisMama tag at the end of the film into something Serena embraced using with her fans to start conversations about the realities of parenting.
Out of home around during the US open made a splash around NYC
Agency: Droga5 NY
Senior Creatives: Nedal Ahmed, Julia Melograna
CDs: Ash Tavassoli, Jake Shaw
ECD/founding partner: Duncan Marshall
Director: Martin de Thurah / Epoch films
Editor: Shane Reid / Exile