For Humana health insurance, we made a film that avoided the well trodden paths when it comes to showing seniors getting fit. As our hero got his heart pumping, he warmed the hearts of World Series viewers across the country.
Agency: BBDO NY
ACDs: Nedal Ahmed, Bryan Barnes
ECD: Tim Bayne
Director: The Malloy Brothers / Superprime
Editor: David Brodie / Rock Paper Scissors