In honor of National Sandwich Day, Subway gave people an extra sandwich for each one they bought.
On a late night concepting whim, we decided to see if anyone would reply to a Craigslist ad for a free sandwich.
Turns out people are very willing to meet up with a stranger from the Internet if free food is involved.
We filmed the meet ups and put them on national TV.
We even got quite a few phone calls
When they showed up to claim their free sub, our hidden cameras were rolling.
In honor of National Sandwich Day, we decided to prove what people would do for a free sandwich. Like meeting up with a stranger for one.
Agency: BBDO NY
ACDs: Nedal Ahmed, Bryan Barnes
CDs: Justin Bilicki, Matt Herr
Produced through BBDO studios