If you asked most Americans to describe Dallas in one word, they'd probably say "big." Big hair. Big personalities. Big 10 gallon hats.
In our campaign to rebrand Dallas, we didn't shy away from "big." We redefined it.
As an extension of the campaign, we installed 6-foot-tall B and G letters around the city. These simple installations quickly captured the imagination of Dallas residents and tourists and quickly became a staple profile picture spot.